*ON DEMAND*
Unlock your style with our on-demand high street fashion! When you buy, we craft a unique piece just for you.
Explore the collection, contact us, and in 30 business days, step into a world where slow fashion meets elevated style.
Make your statement today!
Our on-demand collection, all in one oversized size.
Need it smaller or bigger? We’ve got you covered. Perfectly tailored to your preference.
*JOR-D WHO?*
Jordan Hanuka founded the Jordi brand after graduating from Shenkar in 2021. With an emphasis on patterns and attention to detail, this brand offers high-street fashion for men.
There is a story behind each collection, a significant creative process that is characterized and woven together with the customer.
In the upcoming fashion week, Gordy will present her first major “Ready to Wear” men’s collection.
High-street fashion meets high-tech in the meticulous collection featuring designs adapted to the audience.
*HERE IS MY STORY, IN SHORT*
Three years ago, my beloved Mom was forced to fight (AND, thankfully, WON!) Breast Cancer. Following her illness, she asked me to get tested for the BRCA gene. A gene that increases the chances of breast and ovarian cancer by 85%; unfortunately, I was diagnosed as a carrier. Beyond this fact, I didn’t know too much. Despite the bad news, I refused to take action.
I continued living my life, ignoring the warning signs and hiding any reasonable concern behind childish optimism. Honestly, I wouldn’t have urged myself to get tested unless my Mom’s persistent. About Two months ago, I felt that the time had come. Suddenly, I heard that inner voice calling me to take action. To be accountable for my health in the present and make the right decisions for my future well-being.
I knew I had to take action, but I didn’t even know where to begin. Then, I realized that creating an action plan for my personal life should be no different from creating one for a new project.
(**I will further expand on mapping the client’s needs in the next chapters). I realized that implementing the same methods into my personal life might help me to recreate a successful outcome. My research was awakening—a personal earthquake that no one else could feel but me. It emphasized the dissonances between my Self-esteem vs. how the world sees me.
It reminded me of the White Rabbit who appears in Alice in Wonderland, rushing with a ticking clock, leading her to a journey that is detached from reality. Hence the name of my next project –
The White Rabbit.
I believe that sooner or later, the White Rabbit will meet each of us; I was just the next in line; it happened that now was the right time or place for him to come into my life.
A week later, I got the invitation to present during the Tel Aviv Fashion Week!
As a designer, I choose to take advantage of the potential exposure and influence to raise awareness of issues to which I am personally attached. I do not doubt that the timing was not a coincidence here.
I will leverage this project to raise awareness of testing for the BRCA gene’s carrier. With the odds of 1 out of 4 carrying the gene and an 85% severity of being affected by it, I must shout it out loud! – Taking the necessary actions shall dramatically reduce the likelihood of getting sick. But that can’t be done unless we get tested.