My Design Philosophy
JOR-D Born in 2019 from the creative pulse of Yarden Hanuka, JOR-D isn’t just about fashion—it’s a statement. Every collection dives deep into the designer’s personal world, transforming raw experiences into bold, unapologetic pieces that hit you right where it matters. These aren’t just clothes—they’re stories, and each one reflects the human experience in all its complexity.
We don’t follow trends; we tell them. With unisex cuts, oversized fits, and prints that scream originality, JOR-D is for those who dare to stand out and make a point. Every garment is a canvas, every design a message—because fashion should speak louder than words.
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The Creative Force: Yarden Hanuka
Born and raised in Tiberias, Israel, I graduated from Shenkar College of Engineering, Design, and Art, where my passion for fashion turned into my profession. As the creative force behind JOR-D, I thrive on pushing the boundaries of design by blending fashion with unexpected influences.
I believe in the power of collaboration—whether it’s partnering with tech companies or creating dynamic capsule collections, my goal is to merge the worlds of high fashion and cutting-edge technology. My designs are about more than just aesthetics; they are about storytelling, innovation, and making a statement that resonates far beyond the fabric.
